Sports, Inc. and Browning Return as Key Sponsors of Shoot United™ in 2023

Sports, Inc., one of the most diverse and largest sporting goods buying groups in the United States, and Browning, one of the most recognized brands in the outdoor industry, have returned as key sponsors of Shoot United in 2023. Target shooting is one of the most popular and fastest growing recreational activities in the United States with more than 60 million adults participating each year. Sports, Inc. and Browning share Shoot United’s commitment in continuing the growth of the shooting sports.

“From our vast dealer network to our employees, shooting sports are a large part of our identity at Sports, Inc.,” said Andy Eames, vice president of sales and marketing for Sports, Inc. “We are pleased to continue our support of Shoot United’s mission to promote the positive impact shooting sports and responsible firearm ownership have on millions of Americans.”

“Bringing new participants to the shooting sports is a top priority for our industry. Shoot United is taking a fresh approach to demonstrating how fun and accessible the shooting sports are. We’re excited to support them and welcome all the new participants the program brings to this exciting sport,” said Rafe Nielsen, director of marketing and communications for Browning.

In 2022, Shoot United reached millions with the message of bringing shooting and responsible firearm ownership to a wide variety of people through mainstream media and educational content. In addition, more than 250 new individual participants received training from qualified instructors through grassroots events across four states. Shoot United is expanding its range event program in 2023.

“Shoot United’s mission is to promote the shooting sports, one of the most popular and inclusive recreational activities in the country,” said Jason Gilbertson, director of marketing for Shoot United. “In 2023 we will continue collaborating directly with shooting ranges across the country to bring the positivity of the shooting sports and responsible firearm ownership to new shooters through our range events. The support of Sports, Inc. and Browning are instrumental to this initiative, and we are grateful to have their support for Shoot United as we move into the new year.”

Each event provides new participants an opportunity to ask questions of certified firearm instructors and professional competitive shooters, have fun with friends and family, while also getting supportive hands-on experience.

Ranges that are interested in hosting a Shoot United event can reach out to

For more information on upcoming Shoot United events or to sign up for the newsletter, visit Or join us on InstagramFacebookTwitter, or YouTube.

Shoot United: Committed to Safe, Legal and Responsible Firearm Use

Shoot United is committed to safe, legal and responsible firearm use. Shoot United supports key groups like the National Shooting Sports Foundation on a variety of topics important to our industry including training and education, and specific programs such as Gun Owners Care and Project ChildSafe. Shoot United will continue to support programs, organizations and individuals that promote hunting and shooting sports activities in a positive and responsible environment. Any use of firearms by youth participants should be done under the direct supervision of a parent, guardian, or other responsible adult.

About Shoot United

Shoot United is a dynamic initiative initiative designed to promote all that’s wholesome and healthful about the shooting sports and responsible firearm ownership. It’s time spent outdoors with family and friends. It’s competition. It’s one of the most fun and safe recreational activities in the country. The mission is to drive awareness and activate new participants to the sport by sharing engaging and educational content as well as providing resources where people can learn how to participate in the shooting sports and hunting activities. 

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