Savage Arms® Partners with Group 3 Holdings to Create Extensive Outdoor Gear Line

WESTFIELD, Massachusetts – January 16, 2023 – Savage Arms has officially announced a new partnership with the Group 3 Holdings licensing group. The companies are collaborating to create a variety of camping gear, sportswear, cutlery and more, slated to hit the market during the 4th quarter of 2023 with an extensive rollout in early 2024.

“We know our brand is strong in the firearms space, but we also know that there is a larger audience and Savage fan base who simply enjoy the outdoors,” said Beth Shimanski, Director of Marketing at Savage Arms. “We are confident this new line-up of products from our partners will satisfy any outdoorsman or woman’s needs. We can’t wait to showcase some of these products at SHOT Show and with our strong retail partners this fall.”

Founded in 1992, Group 3 has successfully established a solid reputation in the industry as a unique, full-service brand management company. The company’s mission of identifying distinctive opportunities for brand owners is fueled by identifying brand potential, establishing a vision for the future and uniting brand owners with retail and manufacturing partners. Group 3 has extensive knowledge, relationships and expertise across a variety of market segments and distribution channels.

“We are excited to bring our expertise and passion for quality and innovative design to products beyond the firearm world,” said Mary Gleason, founder of Group 3 Holdings. “Through this comprehensive licensing program, we’re creating an extensive line to fully outfit the avid outdoor enthusiast in and out of the field.”

A variety of these upcoming products will be available to view at the Savage Arms booth, #12821, at SHOT Show from January 17 to January 20, 2023. These new lines include basecamp products, technical hunting apparel, sportswear, non-technical apparel, functional bags, and storage products.

To learn more about Savage’s extensive line of leading firearms, visit

For more information on this licensing partnership, contact Group 3 Holdings at

About Savage

Headquartered in Westfield, Massachusetts, Savage has been producing firearms for more than 125 years. Savage is one of the world’s largest manufacturers of hunting, competition and targeting shooting centerfire and rimfire rifles, and shotguns. Their firearms are best known for accuracy, performance and innovation. The entrepreneurial spirit that originally defined the company is still evident in its ongoing focus on continuous innovation, craftsmanship, quality and service. Learn more at

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