In its recent call for the best new products, HBS Dealer received a record number of entries and has bestowed one of its coveted Golden Hammer awards to Outdoor Edge’s RazorWorkÔ utility knife. This awards process marks a continuation of a decade-old tradition of honoring the best-of-the-best of the home improvement industry – from the best home center television commercials back in the early 1980s to Gold Hammer Retailers of the Year in the early 20th century.
According to Ken Clark, editor-in-chief of HBS Dealer, “Our team revived the Golden Hammer Awards in 2019 to bring back the prestige of the award and recognize the high-quality innovation happening all around the hardware and building supply industry.” The editorial staff solicited nominations from across the industry for potential honorees and products that have been launched after May 31, 2020. The following criteria were used to judge each entry:
Innovation – features, technology, differentiation and benefits;
Value – Including relative price, consumer relevance, and functional practicality;
Shelf appeal – clarity of message and overall desirability of the product within its category.
“We are honored to receive this type of recognition,” said Will Morgan, marketing director. “At Outdoor Edge we strive to provide our customers with the most innovative, top-quality knives, and we are proud to receive such a prestigious distinction as the Golden Hammer Award.”
The Golden Hammer Products and Purpose Award presentation will take place on Wednesday, Feb. 1, 2023 from 5:30- 7:00 PM at the Resorts World Las Vegas at the new Las Vegas convention center in Las Vegas, NV.
About Outdoor Edge: Founded in 1988 and headquartered in Denver, Outdoor Edge is a leading designer and manufacturer of knives and tools. Outdoor Edge continues to innovate and develop revolutionary products for hunters, outdoor enthusiasts, handymen and anyone who requires the very best knives and tools available for leisure, work and everyday-carry needs. The company prides itself in technology and innovation through its patented RazorSafe replaceable blade system, offering a variety of knife handles and blade profiles so you never have to sharpen your knife again, no matter the task. All knives and tools undergo extensive field-testing in harsh, rugged environments resulting in durable, long-lasting products that come with a lifetime guarantee. Outdoor Edge is a Revo Brands company.
About Revo Brands: Revo Brands is the parent company of enthusiast and mission critical brands that drive growth through superior innovation, design and marketing. Our brand portfolio features market leading brands Real Avid and Outdoor Edge. Visit www.RevoBrands.com for more information.
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