New MaxPoint™ Hunting Loads Introduced by Browning® Ammunition

ARNOLD, Mo., (January 16, 2023) – Hunters looking for exact precision and max lethality look no further, introducing the all new MaxPoint ammo line by Browning Ammunition.
This polymer-tipped projectile offers excellent accuracy and initiates rapid expansion on contact thanks to its large hollow point cavity. Meanwhile, the heavy for caliber bullet and thick-walled copper jacket maintains momentum and maximizes weight retention for deeper penetration. The polished nickel-plated shellcase reduces the risk of corrosion for smooth feeding and extraction within your firearm.
Reliability, rapid expansion, and deep penetration combine to ensure that you can head to the field confidently with MaxPoint, The Best There Is by Browning Ammunition.
MaxPoint will be available soon at an outdoor retailer or dealer near you. Learn more about the full line of Browning Ammunition at

Browning Ammunition MAXPOINT Offerings –

About Browning Ammunition

The Browning Ammunition portfolio includes popular ammunition offerings in rifle, shotgun, handgun and rimfire, featuring advanced technologies for hunters and shooters. Products are designed to the highest standards of innovation, precision and technology. This relentless pursuit for engineering excellence is precisely what has earned the Buckmark its honorable distinction: The Best There Is. For more information, visit or email

Browning Ammunition: Committed to Safe, Legal and Responsible Firearm Use

Browning Ammunition is committed to safe, legal and responsible firearm use. Browning Ammunition works with key groups like the National Shooting Sports Foundation on a variety of topics important to our industry, including training and education, and on specific programs such as Gun Owners Care and Project ChildSafe. Browning Ammunition will continue to support programs, organizations and individuals who promote hunting and shooting sports activities in a positive and responsible environment. Any use of firearms by youth participants should be done under the direct supervision of a parent, guardian or other responsible adult.

About Gun Owners Care

Gun owners care. You care about safety. You care about preventing unauthorized access to firearms. You care about bettering your community, and helping those in need, and conserving wildlife and wild places for generations to come. It’s time for gun owners to tell their stories, to show how they’re making a difference. NSSF®, the trade association for the firearms industry, has established the Gun Owners Care campaign to unite gun owners and the firearms industry in this common cause. Visit for more information.

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