MYSTERY RANCH POP-UP Packs Presented with the 2023 ATA New Product Launch Award

Bozeman, MT. (January 17th, 2023)– MYSTERY RANCH, an industry-leading backpack company devoted to making mission-specific packs, is proud to announce that the new POP-UP 30 and 40 hunting packs brought home silver honors in the 2023 ATA New Product Launch Awards following last week’s Archery Trade Association Show.

A highly successful ATA Show for MYSTERY RANCH got even better when it was announced that the new and improved POP-UP was one of just three products selected from 120 entrants. his was the fourth edition of ATA’s New Product Launch Awards, which aims to highlight the best new and innovative products in bowhunting.

Michelle Fleming, Senior Product Marketing Manager for MYSTERY RANCH, said, “We make our whitetail packs and gear with the end user in mind. We solicit feedback from our consumers, ambassadors, and our employees that get after it season after season. They put our packs through the wringer so we can deliver the best load-bearing gear of the utmost quality. We are here to make your hunts more successful, and we are honored to win this award because we built these packs for you.”

The POP-UP 30 and 40 are new-generation hunting packs. Both models offer a low-profile fit and are functional during the hunt but transform into a first-rate meat hauler when it’s time to pack out thanks to the unique telescoping frame design that can be extended to the ideal height for proper load carriage. Jammed with features that any hunter will appreciate, the POP-UP is arguably the most versatile pack that MYSTERY RANCH builds for hunting.


MYSTERY RANCH is committed to building the finest load-carriage equipment in the world. A product-driven company from the beginning, MYSTERY RANCH designs packs for the job that needs to get done for the people committed to doing it, with the best materials available and the most durable construction methods that exist. #BuiltForTheMission

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