From educational tips to hilarious bloopers, Bill Dance and his Tennessee hat are an icon in the world of fishing. KastKing, a leader in innovative fishing products, is excited to announce that the legendary fisherman, educator, and TV personality, Bill Dance, has joined the KastKing team. Mr. Dance will be representing a variety of KastKing’s premium fishing lines. KastKing line will be featured in the 2023 season of Bill Dance Outdoors—a show that grew from one small local station to being carried in every state with 18 million viewers.

“I’ve had the sincere privilege to work with some of the legends in fishing over my years in the industry, and I cherish each memory made on both a business and personal level. One of the things I appreciate most about the people who make our industry so special is the passion they bring to our sport every day. Their willingness to share their thoughts and ideas has a lasting impact on the fishing consumer, and each has a special way of touching the heart of anglers across America. Possibly the greatest example of this is the newest addition to the KastKing team, the “GOAT,” Bill Dance!” said KastKing president Al Noraker.

“Fishing line is a major category for me,” said Dance. “Al Noraker called me and told me about their new line. I was impressed with their offerings and what they have planned for 2023 and invited Mr. Noraker to come down and spend the day with me,” he added.

As Bill Dance and Al discussed the future of Bill Dance Outdoors and KastKing, Al couldn’t help but notice his walls were filled with memorabilia of Bill Dance and the other legends of fishing. A simple plaque on his desk read, “Dr. Bill Dance.” He received a 2021 Honorary Doctorate of Natural Resources from the University of Tennessee for his decades of fishing instruction, television presence, and tournament success.

“His status in the sport of fishing is unquestionable, and the team at KastKing is extremely proud that Dr. Bill Dance will be using KastKing fishing line, including our new Hammer Braid, TriPolymer Advanced Monofilament, 13X Finesse Braid, and Kovert Extreme Fluorocarbon as he educates America’s fishing enthusiasts on how to catch more fish. I’m excited to welcome Dr. Bill Dance to Team KastKing, and look forward to our next adventure,” said Noraker.

Impressed with what he saw, Dance added, “I like new products with good selling points that differ from everything else. What I liked best was that KastKing makes a lot of different high-quality lines at affordable prices. Still, I wanted to see what industry leaders thought, so I made a few phone calls to national buyers that I trust — some of America’s most prominent retail buyers, and I asked if they had heard of the product. They had and they encouraged me to make the move.” After the meeting with Al, I decided I wanted to be a part of it. We’re now part of their family, and they are part of ours”, added Dance.

About KastKing:

Founded in 2013, KastKing had a vision of producing quality products designed by anglers for anglers and delivered directly to the consumer at affordable prices. True to that vision, KastKing products are developed through feedback from the fishing community and go straight to the manufacturing floor. This inverse of the traditional manufacturer-to-consumer formula introduces cutting-edge features into new products that anglers want and need. The brand has gained popularity among anglers by offering affordable innovation through in-house engineering, which allows KastKing to provide never before seen technology at truly remarkable prices. Ten years later, KastKing products have been sold to consumers in more than 150 countries and regions across the globe through a variety of supply chains. Originally, KastKing’s products were only available online, but consumers can now find their favorite products in a growing number of retail locations. For more information about KastKing and KastKing products, please visit our website at or follow us on Instagram, Facebook, TikTok and YouTube.

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