SWAROVSKI OPTIK launches the world’s first smart binoculars
Cranston, Rhode Island – Swarovski Optik North America, a subsidiary of the Austrian based company, is marking the company’s 75th anniversary in 2024 by announcing a technological sensation. The AX Visio are the world’s first AI-supported binoculars and a perfect combination of high-performance analog long-range optics and digital intelligence.
At the touch of a button, they assist with the identification of birds and mammals, allow discoveries to be shared, and offer a wide range of practical extra functions.
“In the seven decades of our existence, we have developed a deep understanding of our consumers’ requirements in the hunting, birdwatching, and outdoor target groups. We leverage our know-how and cutting-edge production technologies to offer optimum technological solutions for each area of application. The integration of digital components and functions in our products brings significant added value,” explained Stefan Schwarz, CEO of SWAROVSKI OPTIK, at the product presentation.
The AX Visio 10×32 adds new intelligent technology combined with high-precision analog optics in SWAROVISION quality assist with real-time identification of more than 9,000 birds and mammals. The integrated camera captures photos and videos. These can then be immediately managed and shared with a connected smartphone using the associated SWAROVSKI OPTIK Outdoor App. The “Share discoveries” function is another exciting development that allows users to guide another person to the observed object using arrow markers in the display. “The AX Visio’s added value for users consists of a real viewing experience that is enhanced with digital input,” emphasized Andreas Gerk, Chief Technology and Operations Officer at SWAROVSKI OPTIK.
More information about the AX Visio