Seven decades in the making, SEVIIN Reels unveils its 2024 lineup this week, with availability to dealers and anglers beginning in September
After spending the last seven decades building the Best Rods on Earth, St. Croix Rod has learned a thing or two about crafting world-class fishing equipment that gives anglers the upper hand. This week at the world’s largest fishing tackle trade show, we put the latest results of our Midwest work ethic and angler-driven mission on display in the next exciting chapter of our story – one that’s laser-focused on reels and reels alone.
Backed by 75 years of design and manufacturing expertise, industry-leading customer service, and 46 years of ownership by the Schluter family dating back to 1977. SEVIIN reels are meticulously engineered and purpose-built to help anglers conquer every species on every piece of water on the planet. Seven seas, seven continents, seven days a week, SEVIIN reels are fueled by a collective love of fishing surpassed only by a passionate desire to deliver the most reliable and advanced reels on the water.
To retailers, buyers, fishing-media professionals, and other industry insiders attending ICAST 2023 this week, the SEVIIN Team thanks you for sharing our excitement and being a critical part of this landmark launch. We offer the same appreciation to others who cannot attend the show, including anglers, who are at the very heart of our new brand.
We invite all of you to take a detailed, firsthand look at all the exciting SEVIIN reels being shown for the very first time here at ICAST 2023. For those attending, please come cast with us at ICAST On the Water or see us throughout the week ahead in Booth #3026. Additionally, you can get an up close look at the GX spinning reel (Freshwater Reel category) and the GSW saltwater spinning reel (Saltwater Reel category) in the ICAST 2023 New Product Showcase. For those unable to attend or those taking care of business at home, please take a virtual tour of all our new products by clicking any of the links below.
SEVIIN GX Series Spinning Reels – Freshwater Reel Category
SEVIIN’s pinnacle offering in the multi-species spinning-reel category, the GX Series was designed and engineered over the past two years with the goal of producing an ultra-dependable family of lightweight, smooth, and powerful spinning reels offering premium, elite-level performance. Available in 750, 1000, 2000, 2500, and 3000 sizes, GX Series spinning reels start with carbon bodies, side plates, and rotors to minimize weight while maximizing rigidity and durability. Precision-engineered aluminum handles and spools further enhance strength and durability with lightweight skeletonized designs. A one-piece titanium bail delivers supreme balance and feel, failsafe operation, and additional weight savings. External components are rounded out with premium, machined-aluminum accent pieces. Inside, GX is powered by a precision-hobbed hard brass pinion and diecast helical drive gear for an optimal combination of feel and longevity. Ultra-smooth operation comes courtesy of a 10+1 bearing system and a carbon and stainless-steel stacked drag system delivering nine to 22 pounds of maximum drag force, depending on the model. A unique, micro-adjustable drag-knob design makes it easy for anglers to make fast and accurate drag adjustments. GX Series spinning reels also feature S-Curve super-slow oscillation for even line stacking, longer casts, and improved overall line management. An internal support guide ensures up-and-down spool oscillation remains consistent, even under the heaviest of drag loads. Retail price is $190 with a one-year warranty. Available in January, 2024.
SEVIIN GSW Series Saltwater Spinning Reels – Saltwater Reel Category
The all-new SEVIIN GSW Series encompasses four exceptionally smooth, powerful, and versatile saltwater spinning reels (3000, 4000, 6000 & 8000 sizes), precisely designed and crafted to elevate the saltwater fishing experience with uncompromising performance and reliability. Features include strong and durable aluminum construction, 6+1 shielded stainless-steel bearing system, multi-stack carbon and stainless-steel drag, S-curve slow oscillation, and premium, machined accents. Retail price is $160-$200 with a one-year warranty. Available in February, 2024.
SEVIIN GF Series Baitcasting Reels
SEVIIN’s new GF Series consists of six low-profile baitcasting models in three available gear ratios with right-hand or left-hand-retrieve configurations. Featuring a 4+1 stainless-steel bearing system (the two bearings on the spool shaft being Japanese stainless steel), carbon and stainless-steel drag componentry, and hardened brass pinion and drive gears, GF Series reels combine noticeably smooth casting, retrieve, and drag operation with great gear feel and excellent durability. Light, comfortable, and solid in the hand, GF reels feature ported aluminum spools and carbon fiber handles to minimize weight, while a strong, one-piece graphite frame and side plates yield excellent rigidity, further enhancing the satisfying way GF reels feel and perform. Anglers will also appreciate GF’s micro-adjustable magnetic cast control that makes it easy to dial-in maximum casting performance depending on the specific line and lure they’re using. Retail price is $120 with a one-year warranty. Available in September, 2023.
SEVIIN GS Series Spinning Reels
Engineered from a blank slate to deliver a valuable combination of smooth operation and long-lasting durability, SEVIIN’s new GS Series consists of five versatile spinning models including 750, 1000, 2000, 2500, and 3000 sizes with lightweight and rigid carbon bodies, side plates, and rotors. Spools, handles, and key accent components are crafted from lightweight aluminum. GS’s rotating mechanicals are supported by a silky 6 + 1 stainless-steel bearing system, while a precision-hobbed hard brass pinion and die-cast helical gear drive the reels with smooth power and great feel. A micro-adjustable stacked carbon and stainless-steel drag extends GS’s smooth performance once powerful, hard-charging fish are hooked. GS Series spinning reels also feature rock-solid instant anti-reverse and S-Curve super-slow oscillation that ensures line is stacked evenly on the spool, resulting in longer casts and fewer line management issues, even when using lighter, finesse-size lines. Retail price is $140 with a one-year warranty. Available in January, 2024.
Interested in becoming a SEVIIN dealer? SEVIIN’s retail partners will serve as valuable team members in representing the SEVIIN brand and products to anglers. As such, SEVIIN Reels will be available for order by any retail customer, regardless of whether or not they choose to carry St. Croix rods. Come speak with us in booth #3026 or email dealersupport@SEVIINreels.com.
The SEVIIN Reels Team also wishes to extend its sincere appreciation to the hardworking members of the fishing media. As tirelessly as we’ve worked to create this brand and develop an exceptional inaugural line of products that give anglers the upper hand, we couldn’t have successfully launched any of this without your help. Thank you for sharing in our passion and excitement by relaying our story and information to your readers, viewers, listeners, and followers.
About SEVIIN Reels
Wherever and however you fish, the reel in your hand should help create better experiences. Born from St. Croix’s seven decades of design and manufacturing expertise, industry-leading customer service, and unbroken private ownership by the Schluter family dating back to 1977, SEVIIN reels are meticulously engineered and purpose-built to help anglers conquer every species on every piece of water on the planet. SEVIIN focuses on reels and reels only, designing and crafting products that improve the angling experience, regardless of the rods anglers choose. Seven seas, seven continents, seven days a week, SEVIIN reels are fueled by a collective love of fishing surpassed only by a passion to deliver the most reliable and advanced reels on the water. Learn more at seviinreels.com.
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