New XPLORE
fish finder series crowned Anglers’ Choice Award winner following ICAST 2025 New Product Showcase
Alexandria, VA – September 10, 2025 – Each year following the International Convention of Allied Sportfishing Trades (ICAST), anglers from around the country cast a vote for their favorite new fishing product of the year. Of the 41 Best of Category winners at this year’s show, the Humminbird XPLORE Fish Finder Series was selected as the winner of the ICAST 2025 Anglers’ Choice Award.
The XPLORE Series gives you quick access to everything through a lightning-fast touchscreen and shortcuts for your favorite tools and technologies. Find your fishing spots faster with included LakeMaster® and CoastMaster charts and sync 10,000 fish spots with custom colors and icons to your phone through a new waypoint management system.
“Since our founding in 1971, Humminbird has been at the forefront of marine electronic innovation” said Dan Tryba, Associate Brand Manager at Humminbird and Johnson Outdoors. “On behalf of everyone at Humminbird, our team is incredibly honored to accept the ICAST 2025 Anglers’ Choice Award for the XPLORE Series.”
The New Product Showcase (NPS) sponsored by Fishing Tackle Retailer is the premier event at ICAST. This year, more than 800 new products were submitted for voting by retailers, buyers and members of the media. The Angler’s Choice Award is the only New Product Showcase award voted on by members of the public.
“Congratulations to Humminbird on winning the 2025 ICAST Anglers’ Choice Award, one of the most sought-after awards in the fishing industry,” said Kendra Allman, Vice President of Member Services and Business Development at the American Sportfishing Association (ASA). “This honor is especially meaningful because it reflects the voice of the angling community itself. By winning the support of everyday anglers, Humminbird has demonstrated true innovation and a commitment to making the fishing experience better for everyone.”
Powered by ASA, ICAST brought more than 12,000 sportfishing manufacturers, retailers, wholesalers and members of the outdoor media to Orlando, FL this past July. In its 68th year, ICAST is the largest sportfishing trade show in the world and continues to be the place where the most valuable business relationships in our industry are born, strengthened and celebrated.
ICAST 2026 will be held from July 14-17 at the Orange County Convention Center in Orlando, FL. For more information, please visit www.icastfishing.org.
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